Subscription Commerce Conversion Index

The comprehensive insights brands need to retain current subscribers, acquire new ones and surpass rising consumer expectations.

Consumer appetite drove unprecedented growth for subscription commerce. In fact, 81% of Americans now subscribe to at least one subscription service, a 13% increase since February 2020.

Retail product subscriptions have fueled that growth, but findings from this Subscription Commerce Conversion Index, a PYMNTS and sticky.io collaboration, reveal some consumers plan to reduce retail subscriptions due to a variety of factors. Brands must work harder to provide value from their subscription programs to keep customers and conquer the competition.

Read this index to understand:  

Subscription commerce trends based on industry and consumer demographics

The subscription features and flexibility today’s consumers expect

Why consumers plan to cut some subscriptions and how to mitigate churn

Strategies for winning cost-conscious subscribers

The current state of direct-to-consumer subscriptions