Continuity Commerce Roundup

The intersection of Affiliate Marketing and Subscription Commerce is an emerging category we call Continuity Commerce.  As Subscription businesses become more popular, merchants are recognizing the advantages of affiliate marketing for exponential growth.  At LimeLight we spend our days advising ecommerce merchants on the value of subscription models and introduce subscription commerce businesses to the value of affiliate marketing. This is a broad landscape and we noticed that it’s hard to find information that addresses the news and tips that over both.

Welcome to our first Continuity Commerce Roundup –  news at the intersection of affiliate marketing and subscription commerce.

Today in Data: Welcome to the future

Pymnts.com does a daily post rounding up Data News.  Worth a daily visit.

The way people do business day-to-day is changing faster than many companies can keep up with. The shopping experience, ordering food, and how people pay for it all seem to be in constant flux, with customers’ expectations equally fickle.

Source: Today In Data: Welcome To The Future

At IAB Programmatic Symposium, digital advertising looks to grow up

The IAB is in the midst of a number of programs.  They just announced, “An Evolving Framework for Advertising Automation to clarify the future of programmatic and encourage more meaningful conversations among buyers, sellers, and technology vendors. An important initiative to keep track of.

“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon Project, described the central task of digital advertising in his keynote address this week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City.

Source: At IAB Programmatic Symposium, digital advertising looks to grow up

Second-party vs Third-party Data: Which Should You Add to Your Data Mix?

First party data may be the holy grail.  However, there are a lot of benefits to looking into how to integrate second and third-party data into your marketing mix for growth.

continuity commerce roundupYou’ve heard of first-, second- and third-party data – and big data too. But what’s the difference? And, most importantly, which is the type of data you need? First-party data is the most used source of information , reported by 81 percent of organizations, followed by second-party data (77 percent), and third-party data (61 percent).

Source: Second-party vs Third-party Data: Which Should You Add to Your Data Mix?

How To Achieve Wealth and Success in Business

John Chow is the master of wealth lifestyle.  He lives it.  In this video, he talks about the parts of your life you may not be thinking about that as ingredients for success.

continuity commerce roundupAchieving wealth in business is a formula and many successful people will tell you it took them years to figure out the important elements of success. For many, it was motivation and for some, it was a complete transformation, but the goal of being successful was achieved nonetheless.

Source: How To Achieve Wealth and Success in Business

Webinar Recap: How to Become a Manual Review Rock Star

Our partner Kount put together a great webinar on Manual Review.  Read the post and watch the webinar to streamline your business.

If you missed the webinar “How to Become a Manual Review Rock Star,” this blog post provides a convenient summary recap. The webinar explored different tactics, techniques and strategies to streamline the manual review process while minimizing chargebacks and false positives.

Source: Webinar Recap: How to Become a Manual Review Rock Star

‘Leave no strategy untested’: How BuzzFeed is pushing into commerce with a 12-person team

An interesting look on how Buzzfeed is leveling up their affiliate marketing game. From publisher to affiliates to now creating their own products.

continuity commerce roundupFor many publishers, doing commerce means salting one’s content with affiliate links. For BuzzFeed, it means grabbing an idea from a Facebook comment, turning it into a product ready to ship within two days, and moving thousands of units of said product in less than a week.

Source: ‘Leave no strategy untested’: How BuzzFeed is pushing into commerce with a 12-person team

Customer Value Optimization: How to Build an Unstoppable Business

Whether you are a veteran or a beginner this post by Digital Marketer is a helpful refresher on their easy to use customer acquisition system.

continuity commerce roundupIt’s the same system Starbucks and McDonald’s have used to corner the coffee and hamburger markets.  It’s the same system Amazon uses to dominate ecommerce. It’s how Best Buy, Beach Body (selling workouts like P90X), and Sports Illustratedhave become household names.  It’s also a road map of sorts.

Source: Customer Value Optimization: How to Build an Unstoppable Business

Stay tuned for future Continuity Commerce Roundup posts in the weeks to come, including our tips on growing your business at this valuable new intersection.

Continuity Commerce

Learn more about the powerful combination of Subscription Ecommerce and Affiliate Marketing to create exponential growth.