ASK AN EXPERT: TYSON CURTIS OF THE PANAMA GLOBAL BANKING SUMMIT

LimeLight Ask An Expert Tyson Curtis

With the Panama Global Banking Summit coming up in just a few days, (book a meeting with us!) we wanted to talk to Tyson Curtis, one of the conference organizers, to pick his brain about trends in the industry and what it means to be an entrepreneur.

1) What do you do, and what are you passionate about?

I’m a master networker and serial entrepreneur who wants to bring everyone together and enrich the community––I’m passionate about helping others and taking care of my family and friends.

2) How did you get involved with this business?

From working as a handyman for my father as a kid, to washing cars for 8.5 years, to call centers, door to door sales, and car sales; I eventually found my way into the online marketing industry as a fulfillment rep for a company named Molding Box. I spent 2 years working there while also exploring internet marketing and becoming an online marketer myself.

My path has gained me many friends and trusted partnerships, including Jean Paul Kramer, the founder of Panama GBS. After the first year of the show, he called me up and I got involved myself.

3) What are your top 3 tips for someone who is just getting started in online marketing and is only working with a few resources?

  • Find a working business model; don’t reinvent the wheel.
  • Secure a line of credit or backup funding, whether it’s a credit card,  home equity loan, or friend who can cover you.
  • Run your own traffic. If you can run your own traffic, you can run a business smaller than what networks will normally permit. If you are unable to run your own traffic you must build trust, protect your reputation, and negotiate well. Networks will offer terms and performance guarantees that will protect your business model if you have a trusted relationship. This is a 2 way street. If you make mistakes in your campaign at some point you may owe credits to your traffic network. Balancing these relationships can be a large cornerstone in your business.

Check out our infographic on how to measure the quality of your affiliate traffic:

4) Which talk at Panama GBS are you most excited for?

I’m most excited for Tim Burd’s panel on Saturday the 10th at 2PM. Joshua Nussbaum will be joining, and the session is 4 hours long, so there will be an extreme amount of value shared as Tim gives sneak peeks into his brilliant mind for marketing, and Joshua talks about storefront and eCommerce success strategies, as well as his philosophy on life.

5) What’s your take on how affiliate networks have changed? Is it harder to get quality traffic?

Right now it is very easy to get traffic because advertisers are having a hard time with their banking needs, and as a result there’s an overabundance of traffic for certain verticals. However, this means CPAs have gotten more competitive as a result. The quality of traffic may be different for many diverse reasons, but networks are willing to guarantee their quality to some surprising standards. Work with networks that will give you rebill guarantees in your I/O; this has become commonplace.

6) What trends and changes have you seen in the industry in the past year?

2017 was a very transformative year for our industry. We’re leveling up; we’ve seen the emergence of drop shipping and a large movement to eCommerce. Banking has become difficult to manage for many business owners and business models are constantly being adjusted to support that.

I’m also imagining a future where decentralized currencies become more mainstream. There is amazing potential for that with online marketing! Perhaps there is a way to make a nice straight sale campaign to countries that have already embraced crypto and collect via cryptocurrency?

Our thanks to Tyson for taking the time to speak with us. We hope to see you at the 2018 Panama Global Banking Summit, February 8-10.

Read more from our Ask An Expert series:

Affiliate marketing expert eric dyck
adsum founder nate lind