3 SEGMENTATION STRATEGIES TO INCREASE MARKETING ROI

The days of “one size fits all” are dead. Customers today expect customization and personalization. But you can’t create personalized content, services, or products if you don’t know who your customers are and you don’t understand their needs… which is why we created a new tool called Segments!

In this webinar, you’ll learn 3 ways to segment your customers:
– Targeting your prospects
– Targeting your most profitable customers (with highest CLTV)
– Targeting your least satisfied customers (with highest churn)

Plus we’ll share examples of how to leverage cohorts to deliver personalization at scale. These include advertising, promotional messaging, pricing, and more!

 

Learn more about segmentation

Read our post on everything you need to know about segmentation!