A bad mobile checkout experience not only loses you sales and conversion, but future customers as well: “40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction.” [OuterBox)
What makes a great mobile checkout experience?
So that was the bad news. The good news is that with just a few steps you can fix this! “Conversions increase two or three-fold with ANY upgrade to mobile checkout efficiency!”
“The average large-sized e-commerce site can gain a 35.26% increase in conversion rate, which translates to $260 billion worth of lost orders which are recoverable, solely through a better checkout flow & design.”
Top Five Ways you Can Improve your Mobile Checkout Experience
The PYMNTs.com 2017 Checkout Conversion Index identified the top five ways you can improve your mobile checkout experience. We list them below.
Speed: During checkout, every click and second matters. A good shopping experience is one in which a customer zips through the checkout process as quickly as possible. A recent study by Google demonstrates that “40% of consumers will leave a page that takes longer than three seconds to load. The current average load time for U.S. mobile retails sites: 9.54 seconds.”
Fewer Clicks: This is counted in the number of individual steps a consumer must go through to finish and checkout. The number of times the consumer must “click” before leaving the site with a purchase. Top-performing websites move consumers through the checkout process 15 percent faster by removing 10 percent of the average number of clicks to completion.
More Payment Methods: Top performing sites allow approximately eight different payment options.
Live Help on Your Site: This prevents consumers from getting discouraged and reconsidering their purchases. While live help won’t force customers to buy, it can certainly lead these horses to water.
Value Add Features [that cost you virtually nothing!]: Features such as “Billing address same as shipping address” checkbox option, or providing customer reviews and recommendations
Invest in Mobile Checkout & Increase Conversions
It’s clear. Ecommerce merchants investing more in developing a quick, convenient, and easy-to-use mobile checkout will convert and retain more customers, increase ROI, and expand their business by catering to the ever-growing mobile audience.
The fact is customers value an intuitive mobile purchasing experience, and they’re only going to keep buying more and more on mobile. If you don’t start catering the checkout process to your mobile users now, you won’t just lose current customers, but you’re also going to lose a substantial percentage of potential customers to your competitors.