Continuity Commerce Roundup: June

continuity commerce roundup june

The intersection of Affiliate Marketing and Subscription Commerce is an emerging category we call Continuity Commerce.  As Subscription businesses become more popular, merchants are recognizing the advantages of affiliate marketing for exponential growth.  At LimeLight we spend our days advising ecommerce merchants on the value of subscription models and introduce subscription commerce businesses to the value of affiliate marketing. This is a broad landscape and we noticed that it’s hard to find information that addresses the news and tips that over both.  Welcome to our second issue: Continuity Commerce Roundup June  2017.

If you’ve arrived at LimeLight chances are you’re either already running your own business or are thinking of starting one soon.  Continuity Commerce Roundup June kick’s off with an overview of why it’s a great time to start an ecommerce business and then digs into some trends, tips and news at the intersection of affiliate marketing and subscription commerce. Enjoy!

5 Ways to Start Earning Money from Home in 2017

At one point or another, you probably thought about the many different ways you could potentially make money from home. Before the internet, your options were quite limited. You had the choice of stuffing envelopes, being a telemarketer or holding Tupperware parties on the weekend.

Source: 5 Ways to Start Earning Money from Home in 2017

12 Fascinating Affiliate Marketing Trends and Myths

Greetje den Holder [@GdenHolder] put together a great piece on current trends in Affiliate Marketing back in February

2016 was the year that US digital ad spending surpassed TV ad spending. A 2016 survey Rakuten Affiliate Network commissioned to Forrester Consulting shows that US affiliate marketing spend will increase by a compound annual growth rate of 10.1 percent between 2015 and 2020, to an estimated $6.8 billion industry.

Source: 12 Fascinating Affiliate Marketing Trends and Myths

Secrets to Getting More From a Modern Affiliate Network

A helpful interview that provides insight into the “how” and “why” behind Advidi’s success, with their VP of Business Development, Mark Nolte, and VP of Affiliate Management, Ivo Nota.

A Powerful Ally: Advidi’s VPs Reveal the Secrets to Getting More From a Modern Affiliate Network Everyone knows the key players in the affiliate marketing chain: Affiliate Network Advertiser There are plenty of resources out there that explain the role of each.

Source: A Powerful Ally: Advidi’s VPs Reveal the Secrets to Getting More From a Modern Affiliate Network

Amazon Turns to Subscription Boxes to Dominate Clothing Market

In case you missed it or had any doubt as to how hot Subscription ecommerce is –  Amazon has entered the fashion subscription box business.

  Sure, the e- commerce giant shook the supermarket world Friday when it unveiled its takeover of Whole Foods Market Inc. But on Tuesday, it revealed its latest foray into that other realm of day-to-day living: clothing. Prime Wardrobe, as Amazon calls it …

Source: Amazon Turns to Subscription Boxes to Dominate Clothing Market

Customer Value Optimization: How to Build an Unstoppable Business

The team at DigitalMarketer put together another great resource.  This one is focused on the same system that McDonalds and Starbucks use to optimize their customer value.   Whether you’re a veteran or new to digital marketing concepts – this system/tool is a way to get you focused and on track.

You’ve finally found it… This resource is designed for those unfamiliar with DigitalMarketer (DM for short) — and for those salty DM veterans who want a refresher course on the foundational principles of digital marketing. It’s also a road map of sorts.

Source: Customer Value Optimization: How to Build an Unstoppable Business

Everyone is in the ecommerce business today.   Max Willens over at Digiday has recently put together two great pieces on how media companies are leveraging their audience to sell products and expand their revenue models.

Leave no strategy untested’: How BuzzFeed is pushing into commerce with a 12-person team

For many publishers, doing commerce means salting one’s content with affiliate links. For BuzzFeed, it means grabbing an idea from a Facebook comment, turning it into a product ready to ship within two days, and moving thousands of units of said product in less than a week.

Source: ‘Leave no strategy untested’: How BuzzFeed is pushing into commerce with a 12-person team

Why publishers’ e-commerce ambitions are extending to subscriptions

Two weeks ago, Mashable published its first e-commerce post. Instead of promoting a gadget or clothing, this post offered readers a subscription to Disconnect, a VPN and ad-tracking blocker. Mashable, along with Gizmodo Media Group, Ziff Davis and Purch, have begun publishing e-commerce posts aimed at getting readers to subscribe to services rather than purchase physical goods.

Source: Why publishers’ e-commerce ambitions are extending to subscriptions

And we leave you this month with a cautionary tale.  Getting into the ecommerce business is easier than ever  – you can set up a basic shopping cart in 3 clicks or less.  The real challenge starts to happen when your business starts to grow! That’s when you need more sophisticated tools and robust security.  Fraud is no joke.

CNP Merchants Will Lose $71 Billion Globally to Fraud in the Next 5 Years

Merchants will lose more than $70 billion globally to card-not-present fraud in the next five years, but many still think fraud prevention is too costly, according to a new report. U.K.-based consultancy Juniper Research found that the ongoing migration to EMV technology in the U.S., a slower-than-expected rollout of 3D Secure 2.0 and […]

Source: CNP Merchants Will Lose $71 Billion Globally to Fraud in the Next 5 Years

Continuity Commerce Roundup

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