Continuity Commerce Roundup: July

Continuity Commerce Roundup July

The intersection of Affiliate Marketing and Subscription Commerce is an emerging category we call Continuity Commerce.  As Subscription businesses become more popular, merchants are recognizing the advantages of affiliate marketing for exponential growth.  At LimeLight we spend our days advising ecommerce merchants on the value of subscription models and introduce subscription commerce businesses to the value of affiliate marketing. This is a broad landscape and we noticed that it’s hard to find information that addresses the news and tips that over both.  Welcome to our third issue: Continuity Commerce Roundup July 2017.

If you’ve arrived at LimeLight chances are you’re either already running your own business or are thinking of starting one soon.  Continuity Commerce Roundup July includes articles and news on payment fraud, google ad blocking, upselling and acquisition tips, news from Vitamin Shoppe and a great analysis on Amazon. Enjoy!

70+ Best E-Commerce Marketing Resources for 2017

Matt Linder, writing for Internet Retailer, shares research from Forrester suggesting that “ Online sales in the United States are expected to reach $523 billion in the next five years , up 56% from $335 billion in 2015.” Let that sink in for a moment: $523 billion spent online in the U.S. alone.

Source: 70+ Best E-Commerce Marketing Resources for 2017

My 9-Step Process For Upselling and Cross Selling on Shopify


Ecommerce: My 9-Step Process For Upselling and Cross Selling on Shopify Every time I shop on Amazon, I end up buying at least three things. If I buy a set of steak knives, they offer me a knife sharpener and a knife holder. You can’t say no to that kinda offer.

Source: My 9-Step Process For Upselling and Cross Selling on Shopify

Effective Acquisition Strategies Critical for Subscription Marketers

% of Subscription Businesses struggle to acquire new customers” As media consumption patterns continue to shift from legacy media to a network of digital content/consumer intersections, consumers are embracing the subscription business model as a cost effective and efficient purchasing model.

Source: Effective Acquisition Strategies Critical for Subscription Marketers

Should Merchants Stick with In-House Chargeback Analysts or Outsource?

For most merchants, some type of chargeback management is essential to long-term, sustainable profit. Without proper prevention, mitigation, and dispute practices in place, merchants stand to give up revenue, pay higher fees, or lose their ability to process credit card transactions altogether.

Source: Chargeback Analyst

Google is currently testing its ad blocker for Chrome

Google has taken the first steps to roll out a native ad blocker for Chrome on mobile and desktop devices. Though not officially scheduled for release until 2018, an “Ads” setting has popped up in Chrome Canary and Dev on Android.

Source: Google is currently testing its ad blocker for Chrome

How to Stop Fraud and Boost Sales Simultaneously

When most people think about fraud prevention, only one thing comes to mind – stopping fraudulent transactions. Just like walking and chewing gum at the same time is entirely possible, a strong fraud prevention program can stop fraud and maximize sales to boost revenue simultaneously.

Source: How to Stop Fraud and Boost Sales Simultaneously

What does Amazon do? A guide to understanding the e-commerce giant — Quartz

amazon continuity commerce roundup

A great overview on the gorilla that is Amazon.  In the beginning, Amazon.com sold books. Today Amazon is a titan of e-commerce, logistics, payments, hardware, data storage, and media. It dabbles in plenty more industries. It’s the go-to site for online shoppers and merchants alike, a modern necessity that independent sellers love to hate.

Source: What does Amazon do? A guide to understanding the e-commerce giant — Quartz

Vitamin Shoppe Launches Subscription Service

Optimization: it’s what separates the procurement wheat from the chaff. It goes without saying that, in a business setting, it is always optimal to do and earn more while expending less, and that’s a capability that technology and automation have unlocked for many businesses.

Source: Vitamin Shoppe Launches Subscription Service

More Continuity Commerce Roundup News

continuity commerce roundup

Continuity Commerce 101 – FREE WEBINAR

Learn more about the powerful combination of Subscription Ecommerce and Affiliate Marketing to create exponential growth. Take this FREE Webinar .

INVEST A FEW HOURS TODAY, EARN MILLIONS OF DOLLARS TOMORROW!