Address Validation: don’t overlook this critical step of ecommerce fulfillment

address validation

Lime Light Guest Post Series: Brenda Marion is Corporate Communications Director for She has blogged on topics impacting e-commerce and fulfillment since 2014. Here she discusses how address validation can impact your bottom line.

Omnichannel is the new norm, with people shopping or researching purchases from their phones or tablets in conjunction with visiting brick and mortar shops, and retailers who provide clear connectivity across all tech platforms there is greater potential than ever to convert opportunities into sales.

The National Retail Federation (NRF) is projecting 8-12% e-commerce growth this year. That shakes out to between $427B and $443B in sales. Wherever you fall on the e-commerce supply chain between someone clicking “buy” and product delivery, one thing that is guaranteed to affect the entire process is address validation. Carrier UPS alone delivers over 18 million packages daily but the United States Postal Service (USPS) reported 5.3% of all the mail it handled (4.3B pieces!) was undeliverable as addressed (UAA) last year.

A solution exists, however; using address validation software, or coding a simple API link to either the USPS site or Google. This one easy step can save countless shipping-related losses. By checking the information entered against USPS and/or Google maps, a validated address prevents shipping to a wrong address (for example, the item is shipped to an apartment complex but no apartment unit or number was specified).

In today’s 24/7 world, where many consumers are spoiled by the convenience of Amazon Prime’s 2-day delivery, shipping delays due to bad addresses can lead to cancelled orders, chargebacks, items being returned to sender or refused upon delivery, and consumer complaints, all of which can impact your bottom line and your company’s reputation. With more and more people utilizing social media to complain about the smallest perceived slight, avoiding negative posts with the potential to go viral is a good basic business practice. By ensuring parcels arrive quickly and cost-effectively, e-commerce merchants can build customer loyalty and repeat sales.

If you’re looking for an e-commerce fulfillment provider who offers address validation as well as other time and money saving services like order grouping and dedicated account executives who know your business, contact  In 2016, 99.9996% of all their orders shipped to the correct client-provided addresses.

About Fulfillment.comaddress verification’s US distribution centers in California and Georgia are FDA registered, its center in Canada is Health Canada registered and its center in the UK serving the EU is fully compliant with EU Cosmetic Regulation 1223/2009. A Cofepris-compliant distribution center in Mexico City will come online in 2017.

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